There are lots of reasons why you may not want to write content for your web site or newsletter yourself. Some people just don't like writing. Others are so invested in their business, whenever they write about it, they forget to mention the things that customers are interested in - instead focussing on the nitty gritty and not what sells.
When writing content, they are two main areas that you need to focus on. Firstly, the content must be engaging, interesting and it should encourage the customer to buy from you. You may have the best business in the world, selling an amazing product or service, but if you cannot explain to others what you are doing and how your product will improve their lives, you will lose that customer.
Secondly, good content should include key words and phrases that will help push your web site up the search rankings. You may have great content on your site but if nobody can find it, it's not earning its keep.
Google and other search engines will scour the web, looking for content that they think is applicable to your customers when they are searching for your services. If you have included key words and phrases in your content, Google is much more likely to find your site and therefore your customers are much more likely to find you.
How we work
We like to give you a call and discuss what your business does, how it works, what benefits your customers get, which service you would like to promote... we take all of this information and put together the first draft of content. We'll factor in all of the information that you've given us, plus add a bit of our own, and turn it into engaging content ready for your web site, blog or advert.
Once complete, we send this to you so that you can read over it and ensure that we are promoting your business they way it should be.
To find out more or to get your project started, please get in touch.