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We are currently working with FuturaRoof, a flat roof, felt roofing and fibreglass roofing specialist in Mansfield in Nottinghamshire. Our aim is to raise their rankings in the search engine results to help increase the number of visitors to their site.

Based in Mansfield, the company is run by Mike who started the company in 1993. With years of roofing experience, he decided to set up his own company. They focus on using the best materials, such as roofing felt, to ensure their customers' roofs last. Although there are other companies in Nottinghamshire who offer similar services, Mike is constantly receiving calls from people who went with another company and have since realised their mistake.

Mike has extended the business to offer other services including UPVS fascia board installers and GRP canopies. If customers are going to have these installed, it makes sense to do it at the same time that their new roof is being installed because it saves them time and money.

The current list of keywords that we are working on for Mike include:

  • Felt Roofing mansfield
  • Felt Roofs mansfield
  • Fibreglass flat roof mansfield
  • Fibreglass flat roofs nottinghamshire
  • Flat roof contractor mansfield

For more information on their company, please visit futuraroof.com

Understanding bounce rates

Understanding bounce rates

Anyone who has delved into the world of Google Analytics will probably have come across the phrase 'bounce rate'.

This, in basic terms, is the number of people who visit your web site and then disappear again, after only viewing one page.

A high bounce rate is a bad sign that something is wrong with your web site or search engine optimisation because visitors who are not interested in your web site are finding it.

SEO tips to get you started

SEO tips to get you started - URLs

URLs are the specific addresses used to link to content. For example, the URL for this page is http://www.whitstabledesigns.co.uk/seo-tips-to-get-you-started-urls and can be seen in the address bar of your browser.

Search engines (Google, Bing and others) prefer URLs that are short, accurate and static. What does all of that mean? Let me show you...

Short URLs

Regardless of the way your web site has been built, whether it's a static site or it uses a content management system like Joomla or Wordpress, you should have some control over your site's URLs. Unfortunately if you have used a web site building tool like Wix, you will probably not be able to do much about your URLs. By the way, we have put together an article about why Wix and similar sites are not great for search engine optimisation over here.

Search engines will favour a URL that is shorter so find out how to manipulate your site's URLs and change things that look like this:

mywebsite.com/category/blog/posts/february/my-article-about-healthy-eating to mywebsite.com/healthy-eating

What we've done here is remove any information from the URL that is useless to search engine and to visitors of your site. If it's not needed, get rid of it.

SEO tips to get you started - part 1

For some businesses, search engine optimisation (SEO) can be started in house. We always recommend this before spending any money on SEO with a company like ours because it's free and if you're the only company in your area doing what you do, you may find that you can easily get to the top of the Google search results without spending any money.

Obviously for others that do not have the time or have competitors in the area, you may want to consider hiring someone to do your search engine optimisation for you but why not give it a go yourself first?

Below are a few tips to get you started but please remember that there are lots of x factors with SEO - doing all of these below will not guarantee that you appear at the top of Google. It depends on how many competitors you have, what system your web site is built on, how well your template is programmed, how good your content is, how much content you have...

Faversham Activity Centre

faversham activity centre

Based in Faversham, Kent, Faversham Activity Centre hosts and runs a huge number of fitness activities for local residents.

The centre started in 1979 but moved to their new building in 2003. The centre offers a fitness gym with weights area, treadmills, fitness bikes and rowing machines. They also offer junior gymnastic classes and adult fitness activities. The building includes a soft play area and is a great place to hold children's birthday parties.

The centre approached us a couple of months ago to see if we could boost their web site in the search rankings. They were having a number of problems including not appearing anywhere in the search results for phrases such as 'indoor soft play Faversham', 'Faversham gym' and 'Faversham activity centre'.

These were important phrases because people looking for information on the centre simply could not find it because the web site was not appearing anywhere in the top eight pages of Google search results.

We made a number of changes to the web site to make it more search engine friendly, adding additional information and changing some of the web site's coding. We made these changes over the course of the last couple of months and the site is now ranking:

  • 'Indoor soft play Faversham' - ranked number one in Google
  • 'Faversham gym' - ranked third in Google
  • 'Faversham activity centre' - ranked number one in Google

We are still working on the site to improve things further and we're now moving on to other search terms, to help move the site up the rankings for these as well.

Their web site is: www.favershamactivitycentre.co.uk


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