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Understanding bounce rates

Understanding bounce rates

Anyone who has delved into the world of Google Analytics will probably have come across the phrase 'bounce rate'.

This, in basic terms, is the number of people who visit your web site and then disappear again, after only viewing one page.

A high bounce rate is a bad sign that something is wrong with your web site or search engine optimisation because visitors who are not interested in your web site are finding it.

SEO tips to get you started

SEO tips to get you started - URLs

URLs are the specific addresses used to link to content. For example, the URL for this page is http://www.whitstabledesigns.co.uk/seo-tips-to-get-you-started-urls and can be seen in the address bar of your browser.

Search engines (Google, Bing and others) prefer URLs that are short, accurate and static. What does all of that mean? Let me show you...

Short URLs

Regardless of the way your web site has been built, whether it's a static site or it uses a content management system like Joomla or Wordpress, you should have some control over your site's URLs. Unfortunately if you have used a web site building tool like Wix, you will probably not be able to do much about your URLs. By the way, we have put together an article about why Wix and similar sites are not great for search engine optimisation over here.

Search engines will favour a URL that is shorter so find out how to manipulate your site's URLs and change things that look like this:

mywebsite.com/category/blog/posts/february/my-article-about-healthy-eating to mywebsite.com/healthy-eating

What we've done here is remove any information from the URL that is useless to search engine and to visitors of your site. If it's not needed, get rid of it.

SEO tips to get you started - part 1

For some businesses, search engine optimisation (SEO) can be started in house. We always recommend this before spending any money on SEO with a company like ours because it's free and if you're the only company in your area doing what you do, you may find that you can easily get to the top of the Google search results without spending any money.

Obviously for others that do not have the time or have competitors in the area, you may want to consider hiring someone to do your search engine optimisation for you but why not give it a go yourself first?

Below are a few tips to get you started but please remember that there are lots of x factors with SEO - doing all of these below will not guarantee that you appear at the top of Google. It depends on how many competitors you have, what system your web site is built on, how well your template is programmed, how good your content is, how much content you have...

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