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We are currently working with FuturaRoof, a flat roof, felt roofing and fibreglass roofing specialist in Mansfield in Nottinghamshire. Our aim is to raise their rankings in the search engine results to help increase the number of visitors to their site.

Based in Mansfield, the company is run by Mike who started the company in 1993. With years of roofing experience, he decided to set up his own company. They focus on using the best materials, such as roofing felt, to ensure their customers' roofs last. Although there are other companies in Nottinghamshire who offer similar services, Mike is constantly receiving calls from people who went with another company and have since realised their mistake.

Mike has extended the business to offer other services including UPVS fascia board installers and GRP canopies. If customers are going to have these installed, it makes sense to do it at the same time that their new roof is being installed because it saves them time and money.

The current list of keywords that we are working on for Mike include:

  • Felt Roofing mansfield
  • Felt Roofs mansfield
  • Fibreglass flat roof mansfield
  • Fibreglass flat roofs nottinghamshire
  • Flat roof contractor mansfield

For more information on their company, please visit futuraroof.com

We've just received a lovely e-mail from one of our customers who manufactures and sells beauty products through a web site which we developed for her a few years ago.

'When a website enquiry is for a new 12 month contract to supply an ongoing order of 20,000 bath bombs - you know you have the right people directing your website to the right places.'


Understanding bounce rates

Understanding bounce rates

Anyone who has delved into the world of Google Analytics will probably have come across the phrase 'bounce rate'.

This, in basic terms, is the number of people who visit your web site and then disappear again, after only viewing one page.

A high bounce rate is a bad sign that something is wrong with your web site or search engine optimisation because visitors who are not interested in your web site are finding it.

Reasons to avoid free web site builders

There are a raft of companies out there offering free web site builders. Some and better than others but generally in life, and it's true with web site as well, you get what you pay for.

Yes, of course you might say that we would be bias but if you ask our customers you will know that we offer help to anyone and will never try to 'push' a sale. We're open and honest about what we do and unfortunately, lots of people out there are not. If you're still cynical then keep reading as I'm sure we can convince you...

With each of the free web site builders there are of course downsides. Nobody is offering the tools for you to build a web site for free without getting something in return.

SEO tips to get you started

SEO tips to get you started - URLs

URLs are the specific addresses used to link to content. For example, the URL for this page is http://www.whitstabledesigns.co.uk/seo-tips-to-get-you-started-urls and can be seen in the address bar of your browser.

Search engines (Google, Bing and others) prefer URLs that are short, accurate and static. What does all of that mean? Let me show you...

Short URLs

Regardless of the way your web site has been built, whether it's a static site or it uses a content management system like Joomla or Wordpress, you should have some control over your site's URLs. Unfortunately if you have used a web site building tool like Wix, you will probably not be able to do much about your URLs. By the way, we have put together an article about why Wix and similar sites are not great for search engine optimisation over here.

Search engines will favour a URL that is shorter so find out how to manipulate your site's URLs and change things that look like this:

mywebsite.com/category/blog/posts/february/my-article-about-healthy-eating to mywebsite.com/healthy-eating

What we've done here is remove any information from the URL that is useless to search engine and to visitors of your site. If it's not needed, get rid of it.

SEO tips to get you started - part 1

For some businesses, search engine optimisation (SEO) can be started in house. We always recommend this before spending any money on SEO with a company like ours because it's free and if you're the only company in your area doing what you do, you may find that you can easily get to the top of the Google search results without spending any money.

Obviously for others that do not have the time or have competitors in the area, you may want to consider hiring someone to do your search engine optimisation for you but why not give it a go yourself first?

Below are a few tips to get you started but please remember that there are lots of x factors with SEO - doing all of these below will not guarantee that you appear at the top of Google. It depends on how many competitors you have, what system your web site is built on, how well your template is programmed, how good your content is, how much content you have...

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